PROJECT 5
Gyógyszertér

Pharmacy Network

 

Locations
Budapest Sport Aréna
coachterminal,
Auchan (Soroksár, Csömör, Kecskemét, Maglód, Székesfehérvár, Miskolc), Shopping Malls (Debrecen,
Gyôr, Szeged, Szolnok),
Gödöllô,
Kaposvár,
Nyíregyháza,
Szombathely

Design phase
February 2007 – August 2008

Completion
June 2007 – December 2008

Architect
Kata Vonnák, Piros Fáy

Communications Agency
Lastminute Advertising www.rentabrain.hu

Project 1 Project 2 Project 3 Project 4 Project 5 Project 6

Project 7 Project 8 Project 9 Project 10 Project 11

 

Project 5 - GYÓGYSZERTÉR

Summary
The requirements in this case included functionality, target group specific and unmistakable design, novel approach, universally adaptable concept and identity coherence.

Description
The first meeting about creating interiors for a pharmacy network took place in February 2007, where the basic design concepts were laid down.

Concept
Introducing a series of pharmacy interiors that is significantly different from what is usual today in Hungary; opening to the “civilized West”; realizing how it shouldn’t be done in the 21st century…

Considerations
Eradicating pharmacist-orientated retail layout patterns, focusing on the customer (N.B. not patient!) in both the layout and services. Setting up the pharmacy interior as a selling space, with a large number of products available directly from the shelves, providing opportunity to immediately consult either personally or online. Creating a separate screening room for privacy and comprehensive consulting.

Layout
In complete accordance with the latest regulations. Officina: a unique storage system to facilitate the pharmacist’s work (based on my own ideas, developed jointly with the carpenter, presently being patented), spaces ensuring every aspect of the customer’s convenience, careful consideration of advertisement placing. Screening room: primary focus set on customer diagnosis and privacy, but optimal ergonomics for the pharmacist played an important role, too. Laboratory, storage room, kitchenette, changing room: the aim was to create a pleasing and harmonious working environment, paying maximal attention to the pharmacists’ needs and incorporating all the equipment into the design.

All furniture items have been individually manufactured based on my plans.
By the end of 2009, 15 Gyógyszertér shops were running in the country. Later the whole chain was sold and the new owner re-established the traditional pharmacy-setting of the interior design